3 Free Social Media Planner Templates [Newest]

Digital marketing, specifically social media, has long been and will continue to be the platform that every business desires to utilize to engage greater audiences, foster brand awareness, and drive conversions.

Yet, amidst the ever-evolving landscape of this online interaction method, maintaining a consistent but impactful social media strategy is only possible with structured approaches. This is where social media planner templates become essential to your marketing strategy.

In this guide, we’ll help you discover the details surrounding what a social media content planner template is, as well as look at free templates that can make your life easier because not only does a content planner social media serve as a blueprint to build your strategy, but it also streamlines organization and leads to greatly increased customer engagement.

From social media content planner Excel templates to monthly and weekly planners, these options are a great opportunity to organize your social media marketing, optimize content distribution, and spread the word across countless platforms.

To top it all off, we will end with a mention of AfirstsoftPDF, the best tool to get your free social media planner template in PDF!

Try It Free

* Moblie version is coming soon

Part 1:What is Content Planner Social Media?

Social Media Planner Templates Free Download Social Media Planner Templates >>

In simple words, a social media content planner template is a blueprint. This blueprint works to execute an effective social media strategy and includes components designed to streamline planning and organizational processes and enhance content distribution across platforms.

These components are necessary to structure the template and ensure that the social media campaigns built from this format are aligned with overarching marketing objectives, maintain consistency in messaging, and drive measurable results.

Therefore, the key components of a social media planner template include:

  • Sections for Scheduling Posts
  • Outlining Content Themes
  • Defining Target Audience Demographics
  • Tracking Key Performance Metrics

Of course, these components aren’t exhaustive, and you may find more as you navigate through various social media content planner templates. Still, each well-made template will likely have the four components mentioned above.

Tips for Effective Use

To leverage a content planner social media effectively, marketers should begin with a few tips in mind.

The first is to conduct thorough audience research to understand their preferences, interests, and behaviors. This insight can allow marketers to tailor the brand content on social media so it resonates with the intended audience.

Similarly, having audience research can also allow you to have a posting schedule that brings maximum engagement and incorporates content formats that entertain the audience and allow them to associate positivity with the brand and marketing.

Additionally, by increasing levels of collaboration and communication (and, indeed, the diversity of the marketing team), one can leverage the increase in perspectives and expertise to craft a campaign that can target a greater level of engagement and adapt to changing market dynamics.

Try It Free

* Moblie version is coming soon

Examples of Popular Social Media Planner Templates

Professionals utilize various kinds of social media content planner templates, and the use depends on your particular goals for that campaign. However, a few templates are more regularly used than others, and we’re going to cover a few details about them.

First is a strategy template, which allows the user to optimize each stage of planning and implementation, thus dividing every step and aspect of the plan and letting the marketing execute the strategy best.

A second example would be a social media content planner Excel template or a social media content planner template Google Sheets, which lets you add Google Sheets and Excel to your repertoire, makes management planning easier, and also allows you to incorporate calendar planner templates, which are a third example.

Other social media planner templates include weekly and monthly planners, influencer management templates, and specific templates for various social media, though we’ll be using this chance to cover the general templates since they can be applied to whichever social media marketing strategy you plan for.

Our favorite example for these content management templates is a PDF planner, and we recommend AfirstsoftPDF, a great tool for organizing social media content and, therefore, working as a free social media planner template – we’ll talk more about that as the article continues.

Regardless, these templates became popular because they offer intuitive interfaces and flexibility that accommodate individual marketers’ and businesses’ unique needs and preferences while ensuring a simple and easy plan rather than complicating the process by making you start from scratch.

Part 2:Free Social Media Planner Template – Just For You

Social Media Planner Templates Free Download Social Media Planner Templates >>

Luckily, finding a free social media planner template online these days is easier than ever, with numerous resources available to marketers looking to streamline their planning processes without breaking the bank.

To access these templates, you have many options – from Canva to Trello to Hootsuite to Hubspot; you can find various types of social media planner templates when you look for them.

Social media forums, groups, and communities often share template recommendations and downloadable files that foster an environment for knowledge exchange and resource sharing.

Nevertheless, you might worry about reliability or applicability, although you have many options. Fortunately, you can customize these free social media planner templates to ensure you get what you need from these base templates.

How to Customize a Free Template to Suit Your Social Media Strategy?

You can customize a free social media planner template to align with your specific strategy in a few simple steps. First, start by assessing and listing your campaign objectives, target audience demographics, and content themes.

Once you know what to do, you can modify the template layout, color scheme, and sections to reflect your brand identity and messaging. Next, incorporate relevant fields for scheduling posts, tracking performance metrics, and monitoring engagement.

Finally, make sure to review and refine the template regularly based on real-time data and feedback to ensure ongoing relevance and effectiveness.

This may sound simple in retrospect, but you’ll want to be careful and plan out the whole process when you’re customizing because customization also allows you to transform the content planner social media template into a form that will apply specifically to your strategy.

This is further essential in making certain aspects of the template more important – such as tracking the schedule of posts and, thus, post engagement being more important for you than the performance metrics.

Benefits of Using a Free Social Media Planner Template

As you have gleaned from the previous sections, using a free social media planner template has many advantages over doing everything without it or with a premium template.

  • Firstly, there is no need for costly software subscriptions or licensing fees, which makes it accessible to marketers of all budgets. This is especially true since premium templates aren’t the only thing you need to invest in.
  • Secondly, these templates offer user-friendly interfaces and intuitive designs, making customization and application of the content planner on social mediaquick and easy.
  • The above advantage also leads to the third one – the customizability of the free template allows you to personalize, letting marketers tailor them to suit their needs, reducing the generalization and, therefore, genericness of the template.
  • You can also ensure consistency in content planning that might be sacrificed if you try to do everything without a social media content planner template.
  • You save on time management by having a foundation ready with a pre-prepared template.
  • Goal tracking and performance analysis, which are the needs of any good marketer, have also become much easier to manage.
  • Finally, the social media planner templatealso minimizes the stress and burnout rates of managers, planners, and marketers, thus boosting efficiency further.
Try It Free

* Moblie version is coming soon

Social Media Content Planner Excel Template

Considering the kinds of templates leads to one of the most popular options: a social media content planner template Excel, that makes the marketer’s approach more structured and customizable.

Excel templates offer you a familiar interface with powerful features for organizing, scheduling, and analyzing social media content. Moreover, marketers can leverage the built-in Excel formulas and functions to automate the more repetitive tasks and streamline workflow.

Additionally, for users who prefer cloud-based collaboration with their teams, there are also social media content planner templates Google Sheets with similar functionalities but with real-time collaboration and accessibility from any device with an internet connection to top it off.

So whether the marketer is using templates on Excel or Google Sheets, both offer a chance that empowers marketers to plan and execute their social media strategies with precision and efficiency.

Social Media Calendar Planner Template

Another free option – and one of the most popular ones – is a social media calendar planner template, which is indispensable for maintaining a structured approach to content scheduling and distribution.

This template gives users a visual overview of planned content across various platforms and timeframes, ensuring consistency and alignment with overarching marketing goals.

With designated slots for each post, marketers can easily organize campaigns, promotions, and key events, allowing for efficient resource allocation and timely execution.

Whether you use this independently or in conjunction with other planning tools, a social media calendar planner template becomes a centralized hub for managing content workflows and maximizing engagement opportunities.

Social Media Weekly Planner Template

Then, we have the more specialized version of the calendar, that is, the social media weekly planner template. 

It offers a much more focused perspective of the scheduled content for the upcoming week. It allows marketers to allocate specific themes, topics, or campaigns to each day, ensuring a diverse and engaging mix of content throughout the week.

With a weekly social media planner template, there are designated time slots for posts, and marketers can strategically plan content distribution to maximize audience reach and engagement.

Plus, this template is perfect for facilitating more efficient and manageable resource allocation and task delegation since it allows the teams to stay on task and track with their social media objectives.

And let’s not forget the biggest benefit – marketers can track performance and adjust strategies in real time to optimize results!

Social Media Monthly Planner Template

Social Media Planner Templates Free Download Social Media Planner Templates >>

Lastly, if you like the structure and style of the weekly planner but the short time frame isn’t working for your brand and business, you can use the social media monthly planner template, with thirty days instead of seven.

Using this, marketers can plan out a month in advance, perfect for more organization and management, even if the week-to-week strategy adjustment is limited.

Still, this allows for detailed scheduling and coordination across various platforms and channels. Moreover, marketers can map out campaigns, promotions, and key initiatives, ensuring a strategic and cohesive approach to content distribution.

Important dates like holidays or industry events can also be kept in mind with this template, letting the marketers tailor content to trending topics and maximize relevance.

Additionally, leveraging the social media monthly planner template helps maintain consistency, track progress, and adapt strategies every month.

Free Social Media Planner Template in PDF

As previously mentioned, AfirstsoftPDF is an incredibly versatile tool for organizing social media content. It offers marketers an efficient solution for planning and executing their strategies.

Moreover, its intuitive interface and robust features allow it to simplify content organization, scheduling, and analysis, allowing marketers to optimize their efforts and drive impactful results. 

Try It Free

* Moblie version is coming soon

Part 3:How to Use AfirstsoftPDF to Customize Templates?

So, we hope you understand templates well. But, how can you make it useful practically. AfirstsoftPDF provides an easy approach to boost your productivity. Here’s a simple step by step guide, how can you effectively use your intended template.

Step 1:

Simply download and install AfirstsoftPDF on personal device either, Windows or Mac. Then, launch the software and drag your desired templates by just double tapping it from main interface.


Step 2:

Once, you open your PDF file of template, you can click the ‘Edit’ button in the top toolbar. This enables you get access to various colorful themes, and many attractive features customize your template as the way you want.


Step 3: 

Lastly, once you’re done edits, and changes of contents or elements in the template, don’t forget to save changes after customization. After finishing, cheers’ you template is ready to download for personal use.


Part 4:Conclusion

With digital marketing techniques and booming online businesses, the importance of having a social media planner template these days cannot be overstated. This invaluable tool helps provide structure, organization, and efficiency, allowing marketers to precisely strategize, execute, and analyze their social media campaigns.

Take a leap and start using a content planner on social media to elevate your marketing strategy – don’t fall behind your competitors and build your speed by incorporating a planner into your workflow.

If you have been using a free social media planner template or plan to do so, let us know your experience! Which template do you find best suited to your needs and why?

Try It Free

* Moblie version is coming soon

John Smith


With 10 years of experience in the office industry, John Smith is a tech enthusiast and seasoned copywriter. He likes sharing insightful product reviews, comparisons, and etc.

View all Articles >